I'm a Product Designer based in the Netherlands with five years of experience and a background in architecture. I work end-to-end across discovery and delivery, combining user research, product thinking, experimentation and prototyping to turn complex problems into clear product experiences.
Most recently, I've focused on AI-powered learning and discovery in EdTech, partnering closely with Product, Engineering and Data to understand user behaviour, explore opportunities and bring ideas from early research through experimentation and launch.
Work experience
Product Designer
Studocu
Sep 2024 - Now
Led search and recommendations experiences within Studocu AI; experiments increased documents added to projects through recommendations by 38% and search by 14.7%.
Co-owned a six-month longitudinal research and co-design program with 16 students, using recurring sessions to shape AI-powered exam preparation experiences.
Built research operations across the program, from tailored interview guides and synthesis to interviewer feedback loops, and presented insights company-wide.
Product Designer
FeedbackFruits
Nov 2021 - May 2024
Led 6 end-to-end product initiatives from discovery through delivery across an EdTech platform serving 100+ universities and 1M+ users.
Designed a student analytics experience that reduced teachers' time to access performance data by 80%.
Designed an AI-powered feedback coach that achieved 77 CSAT, the highest among FeedbackFruits products over a six-month period.
Conducted stakeholder interviews and usability testing and contributed to the internal design system, improving design–engineering collaboration.
Architect
AAArchitects
Aug 2020 - Dec 2020
Lighting Designer
Electricidad Serra
Oct 2018 - Nov 2019
Education
Professional Diploma in UX Design, UX Design Institute
Masters in Architecture, Faculty of Architecture, Planning and Design
AI Product Design
Memorisely
Sep 2026
Professional Diploma in UX Design
UX Design Institute
Glasgow Caledonian University 2021
Masters in Architecture
Faculty of Architecture, Planning and Design
National University of Rosario 2011 - 2019
Skills
Product/UX
Toolset
Languages
